Trusted to deliver
Ever since Ken Norman and Ian Terry launched what was originally known as Norman Shipping in Ealing in 1970, the company that would come to be relaunched as Norman Global Logistics (NGL) in 2000 has been a trusted supply chain partner to its customers. Today, its five UK and seven Asian offices help it to provide air, sea and road freight services, together with logistics operations and a dedicated recyclables operation. With around 130 personnel facilitating the movement of approximately 210,000 tonnes of freight per year, NGL’s ambition is simple, yet effective: to provide every customer with the very best service. It does so by communicating openly, anticipating problems and delivering consistent results.
NGL offers a wide range of services and solutions in the fields of forwarding, logistics, supply chain management and cargo insurance. In regards to freight, the company is able to provide the widest range of inbound and outbound multi-modal services, managing customs clearance and on-delivery from any port of arrival. Logistics wise, it is equipped with comprehensive storage, packaging, fulfilment and distribution capabilities, while its supply chain management functions ensure that the right products arrive at the best price, and in the best quantity.
NGL Director Kevin McNamara has been with the business since 1985, joining it at the age of 17, and has witnessed first-hand its growth. These days, Kevin travels the world regularly, building agent relationships, developing commercial responsibilities and managing NGL’s network activity. Speaking to Land, Sea & Air magazine, he begins by detailing some of the unique characteristics and strengths of a company that he proudly states can provide its services to virtually any business, wherever it may be based. “I would certainly say that customer service has been at the heart of NGL’s success over the decades,” he explains. “We have always taken the approach of going that extra mile for all of our customers, and in doing so we have built up strong relationships built on trust, honesty, passion and professionalism.”
NGL’s two biggest markets are Asia and the United States, and one of the things that makes the company stand out from similar sized competitors is that it is one of a very select few to operate from offices in mainland China. Its first location in the country opened in Shanghai in 2011 – one year after its first Asian office opened its doors in Hong Kong – and it has since established operations in Shenzhen, Guangzhou, Xiamen and Beijing. In 2016, NGL was awarded the official NVOCC license from the Republic of China’s Ministry of Transport. This meant that it could register its own Bill of Lading for all export cargoes out of the country and be an authorised consignee for ocean freight imports.
However, in spite of its strong presence in China, and Asia as a whole, Kevin readily admits that NGL still only has access to a small piece of a much larger pie, and therefore there remains great potential for future growth. “We are now looking to invest in more sales people in the region established operations in Shenzhen, Guangzhou, Xiamen and Beijing. In 2016, NGL was awarded the official NVOCC license from the Republic of China’s Ministry of Transport. This meant that it could register its own Bill of Lading for all export cargoes out of the country and be an authorised consignee for ocean freight imports.
However, in spite of its strong presence in China, and Asia as a whole, Kevin readily admits that NGL still only has access to a small piece of a much larger pie, and therefore there remains great potential
for future growth. “We are now looking to invest in more sales people in the region. in order to develop and qualify leads, and ultimately secure additional business,” he says. “We have also put additional time and resources into our marketing activities as a means of generating interest from prospective customers.”
As Kevin goes on to detail, similar efforts are in the process of being made when it comes to the US market. “In the past, we have been more active in the US than we are at present, and this is something we are working on to address. While, like Asia, we find it to be a relatively easy market to operate in, it does play host to lots of competition. As part of our efforts to challenge this, we have taken on a salesman who specialises in doing business in the US and who knows the intricacies of the region, and who has a sizeable book of leads that he is working on bringing over in the coming months. This individual also brings with him a number of key contacts in areas such as haulage, so the potential for NGL to facilitate cost savings for customers is big and should give us strong inroads into the market.”
The first half of 2019 was a positive one for NGL, with international business remaining consistent, while in the UK it has had particular success with its scrap metal shipping activities. From its offices in Liverpool, the company’s dedicated team manages the supply chains of many leading recyclers, importing and exporting scrap metal to and from the UK and global destinations. “We have built up a large percentage of this market. It has been the source of good results for us in the early part of this year and we hope that this will continue to hold true for the rest of 2019,” Kevin reaffirms.
Whether it is NGL’s activities in the UK, the US or in Asia, the company operates under what Kevin describes as a constantly evolving strategy. “Adopting this approach is important in the fast flowing and rapidly changing environment that is forwarding and logistics,” he concludes. “It also a provides a level of fluidity and flexibility to respond to possible growth opportunities as they arise, which bodes very well for the future.”
Norman Global Logistics
Handles over 210,000 tonnes of freight per year
Aspires to be the first choice for global shippers
A global network of more than 230 locations