Access to the market
Breakbulk Europe is the world’s largest exhibition and conference for the project cargo and breakbulk industry and was a must-attend event for all involved in the transport and logistics of project cargo
Breakbulk Europe has become the global hub for the entire industrial project supply chain, including the world’s foremost manufacturers, oil & gas companies, EPCs, carriers, ports, logistics firms, specialised transporters and related service providers. This year’s event brought together around 11,000 professionals from more than 120 countries.
Alongside its comprehensive exhibition space, Breakbulk Europe included three lively content theatres (the Breakbulk Main Stage, where the key focus was on business strategy, including the latest megatrends and the global project market outlook; Breakbulk Tech & Innovation Hub where it was all about operations and technology, including trends, innovation in engineering solutions and the evolution of digitalisation across the supply chain; and the VIP Shippers Arena with peer-to-peer networking and project cargo case studies to share lessons learned.) There was also an all new Innovation & Technology Hub.
Many improvements to the show were introduced this year as a direct response to feedback from attendees. There were more food venues and bars, including an open-air café at the front of the venue, flanked by large vehicle and equipment display space. A new registration area was located in Hall 7 at the taxi drop-off, in addition to the registration area in Hall 4. Because of the unusual heat last year, the venue improved the air conditioning system just in case the weather decided on a repeat performance.
Further, long taxi queues were but a distant a memory thanks to the city officials who provided free public transportation to all Breakbulk attendees.
New to this year’s event was the addition of Hall 7, which featured the Masters Arena, a content theatre designed for the newly revamped VIP Shipper program, along with an exclusive Breakbulk Masters lounge located on the second level of this hall. General content offerings were doubled with the Breakbulk Main Stage in Hall 4 and the Tech & Innovation Hub in Hall 6.
Leading the event’s sponsor roster was once again the Port of Bremen and its twin Port of Bremerhaven, managed by bremenports. Together they are an important logistics hub for the automotive industry, consolidating and distributing parts and kits for assembly lines all over the globe. Bremerhaven is also an important location for the offshore wind energy industry. Project cargo and breakbulk cargoes—large machinery, industrial plant components, steel and more—are primarily handled at the Port of Bremen. The bremenports stand was located in the centre of Hall 5 and included 33 of its partner companies.
Returning in 2020
During the run up to Breakbulk Europe 2019, the organisers announced that the event will return to Bremen, Germany, for the third consecutive year in 2020 at Messe Bremen from 26-28 May. “We are delighted to be returning to the historic city of Bremen for the third year in a row,” said Nick Davison, Portfolio Director for Breakbulk Events, ITE Group. “Bremen has really stepped up its commitment to provide the services to support this event. In fact, the city will provide free public transportation on its trams and trains to make traveling between the venue, hotels, restaurants and popular tourist sites around town convenient to all participants.”
Davison noted that the early announcement was made in consideration of all Breakbulk Europe attendees and especially the more than 550 companies that exhibited at this year’s event, 21-23 May.
“As an organiser with more than 200 international events, we know it takes months of rigorous planning to make an event the size of Breakbulk Europe successful,” Davison said. “Like with us, exhibiting companies also have much to plan as they prepare for this event. We wanted to share the location and dates for Breakbulk Europe 2020 as early as possible to help our current customers and those who wish to join us next year.”